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Marketing

Tell your customers what is fresh, from your own domain.

Send email and text campaigns to audiences built from your own customer data: where they are, how they pay, when they last ordered. Campaigns go out from your domain, with consent and unsubscribe handled for you.

Your best promotion is the case that expires next week.

Distributors sit on the data that makes marketing work: who buys what, who has stopped ordering, which lots need to move. It rarely leaves the ERP.

APFoodz builds campaigns from that data and sends them from your own domain, so a promotion on expiring stock goes to the customers who buy it.

What is in marketing.

Email and text

Campaigns by email, text or both.

Audiences

Filter by location, terms, ordering activity and more, and see the audience size as you build it.

Customer map

Customers on a map by city, with clickable city chips.

A/B subject lines

Test two subject lines on a share of the audience.

Schedule or send now

Schedule, send, cancel and duplicate campaigns.

Analytics

Funnel, clicks per link and a timeline for every campaign.

Expiring-lot promotions

Lots nearing expiry, their value at risk, the customers to offer them to and a suggested discount, turned into a campaign.

Win-back

The same for customers who have gone quiet.

Your sending domain

Connect Google Workspace or Microsoft 365, or bring your own domain, with its email setup checked for you.

Consent handled

One-click unsubscribe on every email; texts go only to buyers who opted in.

Send-readiness check

A test that checks your sending setup before a real campaign goes out.

Email & text marketing: questions we are asked.

Do campaigns come from APFoodz or from us?

From you. Campaigns go out from your own verified domain, and order confirmations and invoices use it too.

Can we text our customers?

Yes, the customers who opted in to promotional texts. Nobody else gets a campaign text.

Can we tell customers about a special price?

Yes. A special-price deal can notify the customer by email or text, stating only the price.

See it with your own data.

A working session on your own items, customers and route days. Thirty minutes.

Get a demo