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Glossary

What is SKU velocity?

How quickly an item sells, used to separate fast movers from slow ones and set stocking and pricing decisions.

SKU velocity measures how fast each item moves, in units or revenue per period. Ranking items by velocity, often into A, B and C classes, shows where to focus counting, shelf space and purchasing attention.

Slow movers tie up cash and, for perishables, become write-offs. Seeing them early lets you reprice, promote or stop stocking them.

Velocity is most useful read alongside margin and shelf life. A fast mover with a thin margin may still be worth carrying because it brings the order; a slow mover with a long shelf life costs less to hold than a slow perishable. Review the slowest items on a schedule and decide, item by item, whether to reprice, promote, buy smaller quantities or drop them.

APFoodz reports both velocity and margin by item.

See it with your own data.

A working session with your customers, your items and your route days. Thirty minutes.